In a context in which innovation makes a difference, handling current information and staying restless in the search for novelties is a central value. For this reason, in this opportunity, through the concept of Marketing Intelligence (or market intelligence), we will delve into a modality of business development that prioritizes data management as a strategy to make our business more competitive. When it comes to finding a method to make a company known in its different market segments, the key is to transform data into useful knowledge. What does useful mean? We refer to all that concrete, measurable, and updated information that allows us to…
Author: Usama Amin
Usama Amin
Usama Amin is a Security blogger focusing on Cyber Security, Cloud Security, and IoT. He has worked as SR. Security Consultant for more than 10 years for industry-leading IT companies. Usama's experience also includes working as a legal expert witness for Cyber management. He writes about industry technology trends and best practices. He incorporates his views and his many years of experience to provide unique technology advice for people that manage and support Cyber solutions.
Discover the power of health data in concrete examples that increase efficiency, reduce costs and fraud, and improve the doctor-patient experience. Big Data continues to change the approach of the most diverse fields, from sales to human resources and also medicine and health care. The amount of data accumulated by the different sectors of medicine is very extensive, from electronic health records of diseases and their causes, patient portals, payer records, medical staff schedules, and web search engines, among others. Let’s look at some examples and trends of the potential of data in the health area. In recent years, machine learning…
There was a time when software development techniques were ruled by coders, developers, and IT experts within organizations who possessed the skills required to create applications, automated workflows, and technical problem-solving solutions. of the company. The introduction of low-code automation solutions, however, has leveled the playing field, giving business developers access to cognitive capture, digital workflows, artificial intelligence, and the ability to create their own widgets, automated apps, and bots using visual drag-and-drop interfaces. Today, it seems that low code is ubiquitous. Indeed, according to Gartner, the global market for low-code development technologies is expected to reach $13.8 billion in 2021,…
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Do you want to audit your computer security? Watch for the vigilance points below during your company’s IT security audit. You can also call on a company that specializes in IT audits. The most important points of an IT security audit: To strengthen the security of the information system (IS), the security audit must meet a number of conditions: The scope of the audit must be well defined: the scope concerned must be specified because the information system comprises different components; The audit must make it possible to assess the state of play of the security of the IS; It must…
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Cyber threat intelligence and monitoring are critical to stopping a modern cyber attack. Still, many organizations don’t have the staff, expertise, or budget to collect, process, and analyze the information needed to stop attacks. Without access to the most up-to-date cyber threat intelligence, your organization is more likely to be attacked. This article discusses cyber threat intelligence, how intelligence is developed, the types of intelligence available to different audiences, and the alternatives available to any organization that cannot afford an in-house cyber threat intelligence program. What is cyber threat intelligence and monitoring? “Threat intelligence” is evidence-based knowledge, including context, mechanisms, indicators,…