In 2023 we are experiencing new technological trends that will facilitate the personal and professional life of the population. Humanoid robots, the application of artificial intelligence , and the metaverse are emerging as big technology trends this year.
In this way, great advances in IT such as cloud computing or big data are giving way to a new era, based on automation and machine learning. But how are these technologies going to behave in the short term? Keep reading.
What will emerge this year as new technological trends?
Technology is a very dynamic sector that does not stop changing and looking for better tools and applications. Sometimes it can be hard to keep up with him; however, it is essential to update so as not to lose business competitiveness. So that this year’s advances do not catch you by surprise, we are going to tell you about the main technological trends below .
Artificial intelligence (AI)
One of the solutions that have gained the most prominence in recent months has been the famous ChatGPT. It is a multitasking artificial intelligence software that is capable of thinking and executing as if it were a human being. In the end, AI is basically: a machine that learns and performs activities in truly amazing ways.
This technology has been evolving for some time and being applied in various industries. For example, the automotive and retail sectors are already using it to improve and personalize their relationship with customers. This year, AI will be a reality in companies of all kinds.
One of the reasons is that very simple tools and solutions have been made available to the public. These do not have code and it only consists of dragging and dropping modules.
Of course, much more complex AI technology exists as well, but the fast, easy, and cheap option will cause it to be democratized and companies to develop smarter products and services.
Another of the large industries that will benefit greatly from this advance in artificial intelligence is logistics. Although it is true that this sector has managed to arm itself technologically well, above all, due to the boom of e-commerce in recent years. Something that has pushed them to look for solutions to respond to the high demand.
As some of the new technological trends in logistics are going to be autonomous purchases and deliveries, AI will facilitate this path. And it will allow you to pay for and receive goods and services without any human contact, among other things.
Finally, more and more retailers are expected to use this technology to manage and automate their inventory management processes. In this way, the ERP software of these businesses will be enriched with data intelligence to allow the automation of certain services.
AI and Digital Security
Cybersecurity has become a crucial topic to address both from a business and personal point of view. The increase in digital operations and the lack of awareness of many companies require more training on the subject.
To this we must add that, historically, cybercriminals tend to lead the industry in terms of agility and innovation. In other words, they are one step ahead so far.
This has caused very effective attacks to be launched, which have caused a lot of damage before being detected and resolved.
But this reality can be reversed in favor of the victims, thanks to artificial intelligence. This technology is ready to detect, classify and put a lot of information into context, and in an ever faster way. This makes it possible to develop proactive solutions, capable of catching the scam, even well before it reaches the user.
To do this, the software must continue to be trained until it knows how to detect strange movements in an account or external impersonations. Thus, the identification of attacks will be increasingly accurate, reducing or eliminating errors.
The Metaverse:
The digital space where you can work, play and even socialize is going to spread like foam in the coming months. Although it is already one of the new technological trends of recent months, it will be in 2023 when it reaches more sectors of the population. Its presentation last year, as well as the commitment of the big technology companies, has led many to experiment with the creation of digital universes, with more or less success.
In fact, experts predict that the metaverse will contribute $5 billion to the global economy by the year 2030. This year is the one that will define the direction it will take for the next decade.
In line with this, the virtual reality (VR) and augmented reality (RA) technologies on which they are based will continue to advance. One area that you should be very aware of is the work environment in the metaverse.
It is expected that more immersive meetings can be held, where you can interact much better with the participants. Thus, large ICT companies, such as Nvidia and Microsoft, are already working on platforms with these tools to optimize collaboration in digital projects.
Tools that you probably already know, such as avatars, will have a new role in the development of this ecosystem. However, they are going to become your digital representative in the online world, with the ability to do the same thing that you do in the real world. One of the technological trends for the future, in this sense, is that avatars are capable of adapting your gestures and body language.
Metaverse Advertising
Reaching the public in a more efficient way has always been one of the objectives of marketing and advertising. Therefore, these areas are the most interested in the development of digital technologies. In addition, it will allow them to do one of the things they know best: apply creative ideas to sell more.
It is true that these professionals already have some experience in the digital world, using different platforms, such as social networks. In this way, they are able to reach a larger audience and manage to interact with them, something unthinkable before they appeared. A close relationship is generated between customers, advertisers, and brands, one of the strategies of any sales campaign.
Therefore, by 2023, it is expected that brands will launch to create or improve their metaverses, with different commercial functionalities, to create another commercial channel. In them, they can not only have an online store but also develop activities and digital spaces where they can connect closely with the public.
Even so, it must not be forgotten that the metaverse is something still unknown to a large part of the population and there is also a significant challenge here. Making the most skeptical understand what it consists of and its benefits will be another of the great challenges in the short term.
Web3 and the Blockchain
As companies create more decentralized services and products, blockchain technology will advance significantly this year. The objectives pursued are basically two. On the one hand, secure more information; on the other, be able to access that data in a more innovative way and use it to your benefit.
Within the universe of Web3, there are some underworlds and other technological trends that are worth paying attention to. We are talking about tokens (tokens) or digital NFTs.
NFTs (Non-Fungible Tokens)
This year you will see more practical and useful non-fungible tokens (NFTs). This technology can become the key to interacting with many digital services and products. They will also gain ground in a sector as complex as the legal one when it comes to signing valid contracts from a distance.
For example, in the purchase and sale of homes or other types of notarial activities, they could speed up and make these procedures more accessible. It is something known as smart contacts.
In the year 2021, smart contracts worth 44.2 billion euros have already been signed associated with NFT collections. This figure refers to the documents that have used Ethereum technology. This means that digital certificates began to become popular two years ago, especially after the months of the pandemic.
Although it is considered one of the great trends in technology, not everyone has a clear vision of its future. While some believe that this is a big bubble that will eventually burst, others believe that it will continue to develop.
The truth is that not all NFTs are sold for large fortunes, quite the opposite. According to a Turing study , more than 75% of those currently in existence were priced below $15.
The Robotic
The robotics sector will continue to advance this year and will once again be one of the great technological trends for the market. This time, the novelty is that the robots will be more similar to humans both in appearance and capacity.
In practice, they will be used to accompany dependent adults, work as concierges, at events, and even as waiters. Some of these activities we already see today.
They will also be able to perform more complex tasks than they already do today, in factories and warehouses. Lastly, they are expected to be able to work with humans in the logistics and manufacturing sectors.
With regard to consumption, the development of humanoid robots is also expected , such as the one being created by Elon Musk (the owner of Tesla). Under the name of Optimus, it will be available in the coming years, although prototypes already exist. This robot can perform simple tasks, such as lifting objects or watering plants.
Autonomy as a Perennial Technological Trends
Robotics entails the development of a technology with the same objective: to provide the greatest possible autonomy to the systems. In fact, companies crave machines capable of performing actions that increase their efficiency. Some areas, such as warehouses and factories, have been automating different processes for a long time, with significant savings in time and money.
Thus, in 2023, you will see more autonomous trucks and cars, as well as delivery robots that will lighten the distribution. In fact, pilot tests of this type are already being carried out in many European & Spanish cities with great success.
An example of this trend is the British online supermarket , Ocado.com, which uses thousands of autonomous robots in its highly automated warehouses. These devices sort, lift boxes or move items, and even use artificial intelligence to keep the most popular products within reach.
Green Technology
Green IT or green technology is a quality that refers to sustainability in the use and enjoyment of technological tools. In recent times, voices have been raised against the environmental impact generated by digital activities.
For this reason, brands have become aware of being more competitive and differential, implementing solutions to reduce this environmental impact in their operations.
Therefore, the trend is to reduce carbon emissions and the energy used to design, manufacture, use, and, above all, eliminate hardware. As? Through other technologies such as virtualization, the use of renewable energy, or recycling electronic waste.
Many companies are already signing up for the use of wind turbines or solar panels, as well as the use of renewable plastics or the optimization of energy in certain devices. That is to say, that sustainability is not only applied to them but is also transferred to the users.
In short, the technological trends for this year go through artificial intelligence, the metaverse, robotics, and green IT. The development of solutions linked to these areas will continue in 2023 with various objectives. Among them are helping businesses to be more efficient, bringing users closer to brands, and automating processes for the industry.
